XXXHolic: an ever-expanding transmedia universe

Abstract

The following article is an enquiry into the concept of transmedia storytelling ―as proposed by Henry Jenkins and other authors― applying it to the field of Japanese animation. We analize the transmedia universe of manganime xxxHolic by CLAMP a Japanese collective of female authors. We will study the relationship among different elements of the storytelling. We will also see the links between this universe and other works by the same authors (works that range from mangas to merchandising). We will also consider different instances of prosumer is originated from this narrative universe, and related both in other commercial franchises (corporative convergence) and creations by fans of the work (fanfics, fanarts, doujinshis, AMV’s, etc.).