Abstract
El propósito de este artículo es identificar la dinámica de la producción científica sobre el Marketing Emprendedor (ME) y su influencia en el desempeño de las organizaciones. Para alcanzar este objetivo, se realizaron dos consultas, una en Scopus y otra en Web of Science. Los resultados mostraron que en los últimos 7 años ha tenido un crecimiento de la producción científica del 52 % mostrando la importancia en el mundo académico y empresarial. Se identificaron tres grandes tendencias; la primera sobre las diferentes métricas que se han utilizado para medir las dimensiones del ME. La segunda son las aplicaciones en diferentes contextos del ME y, la tercera, son los fundamentos teóricos sobre ME. Este estudio es útil para los investigadores que quieran entender mejor el ME y para los emprendedores que quieran una introducción sencilla y desde una perspectiva científica sobre el tema. También es útil para los profesores que deseen integrar en sus asignaturas el tema de ME.References
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