Quality perception as a competitiviness factor within hotels infraestructure in both Santa Marta and Barranquilla cities
PDF (Español (España))

Keywords

quality of service
competitiveness
hotel industry
infrastructure
tourism.

How to Cite

Labarcés-Ballestas, C., Ruiz-Gonzáles, E., & Gutiérrez, W. (2012). Quality perception as a competitiviness factor within hotels infraestructure in both Santa Marta and Barranquilla cities. Clío América, 6(12), 185202. https://doi.org/10.21676/23897848.439

Abstract

Abstract The five-star hotels in the cities of Barranquilla and Santa Marta have a decisive role in the development of tourism in the region, the infrastructure of their facilities and the service provided by the staff, are the two determinant factors to provide a quality service. In this paper is addressed the role of the infrastructure of these hotels in the perception of quality that customers have, in order to establish the level of competitiveness and internationalization they present. In the first part the customer perception regarding to facilities is established, using the model HOTELQUAL next the relationship between infrastructure and organization in these hotels is studied. Finally, it is described the impact of the infrastructure and the service from the perspective of the managers.  
https://doi.org/10.21676/23897848.439
PDF (Español (España))

References

Aguilera, M. M., Mattos, C., y Puentes, P. Q. (2006). Turismo y desarrollo en el Caribe

colombiano. Banco de la Republica-Economia Regional.

Armstrong, R., Mok, C., Go, F., y Chan, A. (1997). The importance of cross-cultural expectations in the measurement of service quality perceptions in the hotel industry. International Jornal of Hospitality Management.

Claver, E., Pereira, J., y Andreu, M. (2004). Recursos humanos en el sector hotelero: acciones para aumentar la calidad del servicio. Congreso nacional e hispano francés de la AEDEM. Ourense.

Falces, D. C., Sierra, D., Becerra, G., y Briñol, T. (1999). Hotelqual:Una escala para medir la calidad percibida en servicios de alojamiento. Estudios Turisticos.

Fick, G., y Ritchie, J. (1991). Measuring service quality in the travel and tourism industry. Journal of Travel Research, 2-9.

Grónroos, C. (1988). Calidad del servicio: los seis criterios de calidad de servicio percibida. Opinion de los negocios.

Hassan, S. (2000). Determinants of market competitiveness in an environmentally sustainable . Journal of Travel Research, 239-245.

OMT. (2011). Barometro turistico. Madrid.

Sanchez, M., y Fajardo, M. (28 de mayo de 2004). LA Competitividad de los Destinos Turisticos: un analisis cuantitativo mediante modelos logisticos. Aplicacion a los municipios extremeños. I Jornadas de Economía del Turismo. Palma de Mallorca. Obtenido de http://fama2.us.es:8080/turismo/turismonet1/economia%20del%20turismo/mercados%20turisticos/competitividad%20de%20los%20destinos%20turisticos.pdf.

Santomá, R., Vila, M., y Costa, G. (2005). Elementos de gestión que llevarán a una cadena hotelera a. Barcelona: ESADE.

Vicens, R., y Guix, G. (2007). Calidad del servicio en la Industria Hotelera. Revista de analisis turistico, 27-44.

Woodside, A., y Martin, D. (2008). Tourism Management: Analysis, Behaviour, and Strategy. CAB International.

This journal provides an open access to its content, based on the principle of offering the public free access to research, helping to increase global knowledge exchange. Likewise, the printed version is freely accessible and has no associated costs per publication.

Downloads

Download data is not yet available.