Economic evaluation of a proposal for the improvement of the tourist conditioning of the Sanctuary of Melchorita, Ica, Peru

Abstract

This article analyzes the state of the infrastructure and facilities of the Sanctuary of Blessed Melchora Saravia Tasayco (Ica, Peru). Tourist facilities are described and visitors’ perceptions are considered. Based on these results, two proposals were developed: one aimed at improving existing facilities and implementing the infrastructure, services, and equipment necessary to generate satisfactory tourist experiences. The following pages present a proposal that seeks to increase the flow of tourists, improve the experience during the visit and sustainably involve the population. The economic assessment is presented, consisting of visitor projection, investment calculations, income and expenditure calculations, cash flow analysis, Internal Rate of Return calculations (IRR) and Net Current Value (NCV), and externalities. All the results obtained confirm the profitability and feasibility of the project.