Marketing ethical as the foundation of the common wealth on human organizations

Abstract

Abstract The people have needs that must be met for a life in keeping with the basic principles of dignification of the human person, food, clothing, medicines, communication, entertainment, transportation, among others, are some of the basic needs of human beings every day strive to cover using decent, using work of their own potential each person. Modern organizations marketing as administrative process aims at achieving the satisfaction of those needs in the timely identification of those requirements, developing products and services satisfying them to create a proposal for a value exceeding those expectations. Modern organizations aims marketing as administrative process at achieving the satisfaction of those needs in the timely identification of those requirements, developing them satisfying products and services to create a proposal for a value exceeding those expectations. However, such a proposal should be immersed within ethical and moral parameters, which ensure the correct use of each of the elements of the mix of marketing, product, price, promotion and distribution. However, such a proposal should be immersed within ethical and moral parameters, which ensure the correct use of each of the elements of the mix of marketing, product, price, promotion and distribution. Thus when marketing managers make ethical decisions on these topics, would enable developing funding human organizations who promotes the common wealth the context of where she is possible. Thus marketing managers make when to ethical decisions on these topics, woulda enable human funding organizations developing who promotes the context of the common wealth where she is possible.