Keywords
Systemic Process
Culture
Surroundings
Management of Meaning.Introducción.
How to Cite
Abstract
AbstractThis article looks for to demonstrate, from the perspective of the present exigencies of the enterprise sector, that the communication is a strategic axis for the development of all the carried out processes by the same ones, or are internal or with its surroundings. In order to obtain this objective a route by four is made you separate. In first, the communication is characterized, taking to the people like center of the process, and its implicancias in the organizations; in the second, a communicational model influenced by the systemic process is described, with feasible pertinence in a paradoxical reality where they arouse the rational and the intuitive thing; in third, the communication in relation to the organizational culture is analyzed; in order to finalize, in the quarter the management of meaning like support of the effective interactions is emphasized. The scenes are covered with the enterprise context dividing of the human and everything by means of theoretical fundamentación.References
ANDRADE, Horacio. El proceso de cambio cultural en la organización. Management Today en Español. Marzo de 1992.
AUSTIN, J.L. (1982). Cómo Hacer Cosas con Palabras. Ed. Paidós, Barcelona.
CAPRA, F. 1998. La Trama de la Vida. Ed. Aagrama
COSTA, Joan y otros: Dirección de comunicación emrpesarial e institucional. Gestión 2000.com Barcelona, 2001. pg. 51
CARIDAD, M y PELEKAIS, C. 2005. Perfil Unitriádico de Empresas Respondables. Ediciones Astro Data. S.A.
COLLE Raymond De Scheemaecker. (2002). Teoría Cognitiva Sistémica de la Comunicación”, Ed. San Pablo, Santiago.
DUNHAM, R. 1997. Self-Generated Competitive Innovation with the Lenguaje-Action Aproach. CQM. Journal.
ECHEVERRIA, Rafael. (2000). La Empresa Emergente, la Confianza y los Desafíos de la Transformación. Editorial Granica. Buenos Aires.
FISHER, Glen. Mindsets. Intercultural Press, Inc. Yarmouth, ME. 1988. Pag. 46.
FLORES, F y VARELA, F. 1994. Educación y Transformación. Documento electrónico. Disponible: www,elclub.net
HABERMAS,Jurgen. Teoría de la Acción Comunicativa, dos tomos, Taurus, Madrid, 1987.
HOFSTEDE, Geert. 1984. Culture’s Consequences. Sage Publications. Newbury Park, Cal.. Pag. 21.
JENNINGs, Marie y DAVID Churchil Cómo gerenciar la comunicación corporativa. Pautas para la acción. Legis Editores, S.A, 1999, pg. 22
LUHMANN, Niklas; DE GIORGI, Raffaele. 1998. Teoría de la sociedad, 2ª. Ed. México: Universidad Iberoamericana/Triana Editores.
MANUCCI, Marcelo, Comunicación corporativa estratégica, Editorial SAF Grupo, Colombia, 2004
MAGRETA, Joan, Why business models matter, Hardvard Business Review, mayo, 2002.
PACANOWSKY y O’ DONNELL-TRUJILLO (1989). Comunication and Organizacional Cultures. Western Journal of Speech Comunication.
SOLOMON, R y FLORES, F. 2001. Building Trust: in business, politics, relationships and life. Oxford.
STURGES, David. Communication through crisis: a strategy for organizational survival”. Management Communication Quarterly. Vol. 7, número 3. Febrero de 1994. Página 298.
Sage Periodical Press. Thousand Oaks, Cal.
SINGER, Milton. Cultura: concepto. Enciclopedia Internacional de las Ciencias Sociales (Tomo 3). Ediciones Aguilar, S.A. Madrid. 1979. Pag. 308.
WEST Richard y TURNER Lynnn. (2005). Teoría de la Comunicación. Análisis y Aplicación. Ed. McGrawHill. Madrid.
This journal provides an open access to its content, based on the principle of offering the public free access to research, helping to increase global knowledge exchange. Likewise, the printed version is freely accessible and has no associated costs per publication.