Business intelligence. Key to success in the information age

Main Article Content

Helmer Muñoz-Hernández
Roberto Carlos Osorio-Mass
Luis Manuel Zúñiga-Pérez

Abstract

This article aims to describe and classify in a more concrete way information systems, which are framed in what is properly called as "business intelligence". It begins analyzing each of the basic concepts and theoretical aspects and then detail in shaping transactional systems and the most important strategic systems including their benefits, their modes of use, and its disadvantages; It reflects on some cases actually exposed business globally, and the impact it has had the adoption of information systems in its corporate strategy as a key competitive advantages achieving considerable success.
Finally, it concludes by describing the importance that has had the implementation of at least some of these information systems in strategic planning of organizations, especially in Colombia and Latin America.

Downloads

Download data is not yet available.

Article Details

How to Cite
Muñoz-Hernández, H., Osorio-Mass, R. C., & Zúñiga-Pérez, L. M. (2016). Business intelligence. Key to success in the information age. Clío América, 10(20), 194–211. https://doi.org/10.21676/23897848.1877
Section
Review article
Author Biographies

Helmer Muñoz-Hernández, Corporación Unificada Nacional de Educación Superior-CUN

Ingeniero de Sistemas de Información, Magister en Ingeniería de Control Industrial, Doctor en Ciencia y Tecnologìa, Docente investigador, Grupo de investigación AXON

Roberto Carlos Osorio-Mass, Corporación Unificada Nacional de Educación Superior-CUN

[1] Ingeniero Industrial, MBA en Dirección y Administración de Empresas. Esp. Gerencia de Mercadeo, Docente Investigador, Grupo de investigación GIDECER

Luis Manuel Zúñiga-Pérez, Corporación Unificada Nacional de Educación Superior-CUN

Administrador de Empresas, Especialista en Docencia Universitaria, Docente Investigador, Grupo de investigación GIDECER