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<p align="justify">The article characterizes health tourism, with the purpose of identifying potentials in the cities of Bogota and Cartagena to offer services to patients from abroad. A comparative analysis is done between these two cities, in order to identify the weaknesses, opportunities, strengths and threats they present. The study is carried out through a quantitative research approach, using primary sources of information to characterize the sector in these cities. As for the sector in Bogota, it highlights the quality of health services, specialized infrastructure, the accreditations of some health institutions and the formation of the health cluster, as competitive elements. Meanwhile, Cartagena shows very attractive prices; however, it presents problems of scarcity of health infrastructure and health professionals, low levels of bilingualism and increased local health service needs. The need to strengthen the competitiveness of the sector in both cities is concluded, as the trend points to growth of this type of tourism in the coming years.</p>Citas
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