Pinzón-Ríos, C. P., Osuna-Soto, I., & Barrera-Duque, E. (2021). Analysis of content and message characteristics in Twitter: the case study of luxury make-up. Clío América, 14(28), 543–560. https://doi.org/10.21676/23897848.4146 (Original work published 20 de noviembre de 2020)