Desarrollo de proveedores. Elementos y procesos de promoción

  • Ofelia Patricia Castro-Castell Universidad de la Salle
  • Cristian Amando Yepes-Lugo Universidad de la Salle, Bogotá
  • Robert Manuel Ojeda-Pérez Universidad de la Salle, Bogotá
Palabras clave: desarrollo de proveedores, elementos, relación, proveedor, comprador, procesos, promoción

Resumen

La globalización exige a las empresas diseñar estrategias que le permitan afrontar los cambios del mercado, para poder competir. Los proveedores son parte fundamental de la cadena de abastecimiento, por lo que administrar las relaciones creará ventajas competitivas y el logro de los objetivos estratégicos para todos los participantes de la cadena.Este trabajo busca identificar cuáles son los atributos de la relación proveedor - vendedor y que prácticas empresariales promueven el éxito del desarrollo de proveedores. La obtención y recolección de datos se centró en la búsqueda de literatura académica en el tema, revisando y contrastando diferentes aportes, reconociendo aspectos claves del desarrollo de proveedores.El desarrollo de proveedores está compuesto entonces, por unos elementos que caracterizan la relación entre comprador y vendedor y que determinarán si estas relaciones son exitosas, a su vez; el mejoramiento conjunto dependerá también, de los procesos de promoción de esta estrategia.

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Biografía del autor/a

Ofelia Patricia Castro-Castell, Universidad de la Salle
MsC. Comercio internacional y logística integral / Maestría en gestión de organizaciones
Cristian Amando Yepes-Lugo, Universidad de la Salle, Bogotá
MsC. Relaciones y Negocios Internacionales
Robert Manuel Ojeda-Pérez, Universidad de la Salle, Bogotá
MsC. Y Candidato a Doctor Programa de Educación y Sociedad

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Publicado
2016-01-28
Cómo citar
Castro-Castell, O. P., Yepes-Lugo, C. A., & Ojeda-Pérez, R. M. (2016). Desarrollo de proveedores. Elementos y procesos de promoción. Clío América, 10(19), 65-72. https://doi.org/10.21676/23897848.1682
Sección
Artículo de Reflexión